Privacy Policy
Last updated: May 29, 2026
Additional CCPA/CPRA Disclosures
Categories of Personal Information Under the CCPA. The following categories of personal information have been collected from consumers within the preceding 12 months, per California Civil Code Section 1798.140(v):
Categories of Personal Information Disclosed to Service Providers. In the preceding 12 months, we have disclosed the following categories of personal information to service providers and contractors for the business purposes indicated:
Use of Sensitive Personal Information. We collect and use sensitive personal information (health information and account login credentials) only as necessary to provide the Website and Experiences reasonably expected by you. We do not use or disclose sensitive personal information beyond the purposes specified in Section 7027(m) of the CCPA regulations.
Sale or Sharing of Personal Information of Consumers Under 13. We do not have actual knowledge that we sell or share the personal information of consumers under the age of 13.
Data Retention by Category. We retain each category of personal information only as long as reasonably necessary for the purpose for which it was collected:
Exercising your Rights. To exercise any of these rights, please email us at hello@bookmarkmyworld.com with your name and email address. We will verify your identity through the email address or telephone number associated with your account before processing your request and reserve the right to deny any request we cannot verify. If an authorized agent submits a request on your behalf, we may deny it if we cannot confirm the agent’s authority.
You can also submit a complaint to the California Office of the Attorney General. For more information on the California Consumer Privacy Act please visit https://www.oag.ca.gov/privacy/ccpa.
For more information on these rights, see the UK Information Commissioner’s Office (ICO) guidance on individual rights under the GDPR.
To exercise any of these rights, please email us at hello@bookmarkmyworld.com with your name and email address. We will verify your identity through the email address or telephone number associated with your account before processing your request and reserve the right to deny any request we cannot verify. If an authorized agent submits a request on your behalf, we may deny it if we cannot confirm the agent’s authority.
We hope that we can resolve any query or concern you raise about our use of your information. You also have the right to lodge a complaint with a supervisory authority in the EU or EEA state where you work, live, or where any alleged infringement occurred. The supervisory authority can be found here.
1. OVERVIEW OF THIS POLICY
This Privacy Policy (this “Policy”) relates to the personal information that you submit when you access and use Bookmark My World LLC (“Company,” “we,” “us,” or “our”) website – www.bookmarkmyworld.com, including any newsletters, email communications, or other digital platforms operated by or on behalf of the Company (collectively, the “Website”) – and other information we automatically collect when you access the Website or register for one of our literary tourism experiences (“Experiences”). This Policy explains all activities regarding your information, including but not limited to how we collect, use, disclose, and secure it and the rights available to you. You are required to read, understand, and agree to how we process (collection, use, disclosure, security, etc.) your information in this Policy. You are also required to read our Terms of Use [add hyperlink] and print a copy of each for future reference. All defined terms not defined in this Privacy Policy shall have the meaning subscribed to them in the Terms of Use [add hyperlink]. By your use of the Website and your submission of the requested personal information, you hereby agree to how we process your information as described in this Policy. If you do not agree, you should not use the Website or submit information.2.WHAT INFORMATION DOES COMPANY COLLECT FROM YOU?
2.1 We collect information from and about users of our Website:
- Directly from you when you provide it to us.
- Automatically when you use the Website.
2.2 Except as specifically noted below or described in Section 2.3, we do not collect special categories of personal data such as information relating to or about the below (“sensitive personal information”):
- Social Security Number
- Driver’s License and Passport Numbers
- Account Numbers and credentials (other than payment and billing information you provide to purchase an Experience)
- Precise Geolocation
- Health information (other than medical conditions, allergies, or dietary restrictions you voluntarily provide in connection with an Experience)
- Credit or criminal records
- Racial or ethnic origin
- Political opinions
- Membership of a political association, professional or trade association, except the Company
- Membership of a trade union
- Religious beliefs or affiliations
- Philosophical beliefs
- Sexual orientation or practices
- Biometric information
- Contents of mail, email or text messages except for messages sent via the Website
2.3 Information that you provide to us (“personal information”) when you use our Website, respond to our communications, or register for an Experience may include:
- First Name, Last Name
- Email Address
- Phone Number
- Mailing Address
- Payment and billing information (e.g., credit card number, billing address)
- Medical conditions, allergies, or dietary restrictions you voluntarily provide in connection with an Experience
- Emergency contact information
- Preferences, interests, and survey responses you provide (e.g., book interests, trip activity preferences, travel traditions)
- Photos, videos, or testimonials you submit or that are captured during an Experience
3. WHAT DOES COMPANY USE INFORMATION COLLECTED FOR?
Any information collected by us is for a purpose in relation to your use of the Website, including:-
- Provide the Website and Experiences to you: We collect information to enable you to use the Website, register for and participate in Experiences, personalize our Experience offerings based on your preferences and interests, provide customer support, or provide other types of customer relationship management and fulfillment.
- To allow communication with you: We collect your email address and phone number to (i) contact you regarding your use of our Website or your registration for an Experience, (ii) respond to your questions, complaints, and queries, (iii) send you our periodic newsletters with important updates, (iv) send you updates regarding our Website or this Policy and other agreements, and (v) send you transactional and service-related communications about your Experience, including itinerary changes, cancellations, and logistics.
- Administer Experiences: We collect information to process your registration and payment, coordinate logistics (including transportation, meals, venue access, and accommodations for medical or dietary needs), and facilitate your participation in the Experience.
- Analytics: We collect information for use in performing various types of analytics. For example, we use the information to analyze how visitors interact with our Website, where visitors to our Website arrive from and exit to, pages visited, links clicked, text entered and mouse movements to understand site usage, to detect fraud and potential threats and improve our Website.
- Provide technical support: We collect information to optimize or improve our Website and operations, for example, training and quality assurance, data analysis, audits, developing new products, enhancing our Website, improving our products and/or Website, and identifying Website trends.
- Fulfilling legal and compliance obligations: We collect information to fulfill our legal obligations. We may also collect information to detect fraud or other suspicious activity.
- For other purposes through your consent: We may collect and process your information for some other reasons which your consent will be sought before we process such information.
4. DO THIRD PARTIES COLLECT OR USE INFORMATION?
4.1 When you use the Website or participate in an Experience, certain third parties may use automatic information collection technologies to collect information about you or your device.
These third parties may include:
- The Website and Experience service providers in Section 4.4 below.
- Analytics companies.
4.2These third parties may use tracking technologies to collect information about you when you use the Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, and other online Website or websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
4.3 We do not control these third parties tracking technologies or how they may be used.
If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.4.4 Third-Party Software/Services.
We use third-party software and service providers to collect and process your personal data, including [payment processor name] (payment processing), Substack (email newsletter distribution), WordPress and WPForms (website hosting and form collection), transportation companies, venue and restaurant partners, and guest speakers or event collaborators who assist in delivering our Experiences. We may share your name, contact information, and relevant medical or dietary information with these providers solely as necessary to deliver the Experience or operate the Website. By using and continuing to use the Website or participating in an Experience, you agree to all privacy policies and other terms of these third-party software and service providers. You do not hold us responsible for any claims or liabilities arising out of the use of these third-party software or services.5. HOW PERSONAL DATA IS COLLECTED.
5.1 Active Collection.
Some features of our Website and our Experience registration process may ask you to submit your personal information in order for you to benefit from the specified features or participate in an Experience. We collect personal information from you only when you voluntarily submit it to us, such as when you:- Submit materials through our Website.
- Complete an Experience registration, service request, survey, application or other form.
- Purchase an Experience or other product or service from us.
- Sign-up to receive email newsletters or other correspondence.
- Request materials from us.
- Request e-mail, mail or telephone support or Website.
5.2 Passive Collection.
As you use our Website, we may passively collect (that is, gathered without you actively providing the information) non-personal identifiable information and/or use the following technologies which collect such information on our behalf: Browser and/or Device Information. Certain information is collected from most browsers, such as your IP address, your media access control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, internet browser type and version. We also may collect information about any mobile device used to access our Website, such as a unique device identifier and type if you access our Website through a mobile device. Your IP address is a number that is automatically assigned to your computer or device by your Internet Service Provider. An IP address is identified and logged automatically in our server log files whenever a user accesses our Website, along with the time and date of the visit and/or use and the page(s) and/or features that are visited and/or used. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites and/or Website. Website Usage Data. When you access our Website, we and our service providers may track and collect application and/or Website usage data, such as date and time that your devices access our servers and what information and files have been downloaded and/or uploaded to our Website on your device number. The Website use cookies (including Flash cookies). A cookie is a small, removable data file that is stored by your web browser or application on your computer and/or device. Cookies allow us to collect various information including, but not limited to, browser type, time spent on our Website, features and pages visited, and language preferences. We and our service providers use this information for security purposes, to facilitate navigation, display information more effectively, serve you with more tailored information, facilitate your ongoing access to and use of our Website and to personalize your experience while using our Website. We also use cookies to recognize your computer and/or device, which makes your use of our Website easier, such as to help you log into our Website. Cookie Consent for European and United Kingdom Visitors. If you access our Website from the European Economic Area or the United Kingdom, we will present you with a cookie consent banner before setting any non-essential cookies on your device. Non-essential cookies will not be activated until you have provided your affirmative consent. You may withdraw your consent or modify your cookie preferences at any time through the cookie settings link available on our Website. Cookies that are strictly necessary for the operation of the Website do not require your consent and will be set automatically. You can choose to have your computer and/or device warn you each time a cookie is being sent to your computer and/or device or you can choose to turn off all cookies. You do this through your computer and/or device settings. If you turn cookies off, you will not have access to many features that make your use of our Website more efficient and enjoyable, and in some cases, some of our Website will not function or will function with limited capability. Pixel Tags, web beacons, clear GIFs and other similar technologies. We and our service providers may use pixel tags, web beacons, clear GIFs and other similar technologies in connection with some of our Website (including email messages) to, among other things, analyze our users’ behavior and information about them, track the actions of the users of our Website and/or recipients of our emails, and compile statistics about our Website usage and response rates.6. SHARING INFORMATION AND DISCLOSURE
We disclose your personal information collected from you through our Website to third parties in the following manner and for the following reasons:- If you have consented to such disclosures.
- If there are special circumstances, including, but not limited to, any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business or assets (including in connection with a bankruptcy, liquidation or similar proceeding) and the due diligence related to such circumstances.
- If the third party is our service provider who provides services to us in connection with our Website.
- If the party is our affiliate, in which case we are the party responsible (or data controller) for the management of the jointly used personal information.
- Upon request by the government (including, but not limited to, the investigatory and enforcement powers of the Federal Trade Commission and other administrative bodies).
- As permitted or required by applicable law.
- In response to a court order or other legal process.
- To enforce our Privacy Policy or Terms of Use other agreements and polices applicable to our Website.
- To protect our operations, rights, privacy, safety and/or property.
- To contact, identify or bring legal action against someone who may be causing injury to or interference with our or others’ rights or property including, but not limited to, claims for infringement of intellectual property, invasions of privacy or situations involving threats or alleged threats to the physical safety of a person’s property; or companies assisting in fraud protection or investigation.
7. PROTECTING YOUR INFORMATION
We use commercially reasonable efforts to safeguard and secure your personal information while stored on our computer systems and/or transmitted to or from our computer systems. Regardless of these efforts by us, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. If you have reason to believe that your interaction, stored data and/or transmissions to and with us are no longer secure (for example, if you feel that the security of any account that you have with us has been comprised), please immediately notify us of the problem by contacting us immediately at hello@bookmarkmyworld.com. Some features of our Website may require you to set up a user ID and password. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited telephone call or email. If you suspect you have received a fraudulent communication from us or any of our affiliates, please contact us immediately at hello@bookmarkmyworld.com. Do not provide your personal or financial information in response to an email request or after clicking on a link from an email. We do not ask for this type of information through an email or any communication. To help protect your computer and personal information, make sure you have current anti-virus and firewall software installed on your computer and update such software on a regular basis. Also, please review your credit card statements carefully and verify that all transactions are authorized and report any discrepancies immediately to your credit card company.8. CHILDREN’S ONLINE PRIVACY
We do not knowingly collect personal information from children under the age of 13 without a parent’s or legal guardian’s permission. The Website is not intended to solicit information of any kind from children under the age of 13, and we have made commercially reasonable efforts to design the Website to prevent our knowing acceptance of any such information. Minors under 18 may participate in Experiences only as described in our Participant Agreement, and any personal information collected about a minor in connection with an Experience is provided by, and with the consent of, the minor’s parent or legal guardian. It is possible that by fraud, deception or error, we may receive information pertaining to children under the age of 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of personal information belonging to a child under the age of 16, please do so at hello@bookmarkmyworld.com.9. CROSS-BORDER TRANSFER
The Website is controlled and operated by us from the United States, and our Experiences primarily take place in the United States. The Website is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Your personal information may be stored and processed in any country where we have facilities or service providers, and by using the Website, registering for an Experience, or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including the United States, which may provide for different data protection rules than in your country. When transferring personal information from the European Economic Area, we rely on the Standard Contractual Clauses adopted by the European Commission pursuant to Implementing Decision (EU) 2021/914, or other means under European Union law for ensuring adequate safeguards. When transferring personal information from the United Kingdom, we rely on the International Data Transfer Addendum issued by the UK Information Commissioner’s Office or the UK International Data Transfer Agreement. You may obtain a copy of the applicable transfer safeguards by contacting us at hello@bookmarkmyworld.com. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.10. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may exercise the rights described below under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, Civil Code Section 1798.100 et seq. (“CCPA”).| Disclosure of Personal Information We Collect About You | You have the right to know, and request disclosure of:
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| Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose | While we are required to provide this notice, we do not sell any personal information.
In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:
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| Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose | While we are required to provide this notice, we do not sell any personal information.
In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:
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| Right to Limit Use of Sensitive Personal Information | You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:
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| Right to Deletion | Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
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| Right of Correction | If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information. |
| Protection Against Retaliation | You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:
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| Category | Statutory Citation | Examples Collected |
| Identifiers | Section 1798.140(v)(1)(A) | Name, email address, phone number, mailing address |
| Customer records information | Section 1798.140(v)(1)(B) | Payment and billing information, including credit card number and billing address |
| Internet or other electronic network activity information | Section 1798.140(v)(1)(F) | Browsing history, information regarding your interaction with the Website, IP address, browser type, and device information |
| Audio, electronic, visual, or similar information | Section 1798.140(v)(1)(H) | Photos, videos, or audio recordings captured during Experiences; testimonials or feedback you provide |
| Sensitive personal information | Section 1798.140(ae) | Health information (medical conditions, allergies, or dietary restrictions you voluntarily provide in connection with an Experience); account login credentials |
| Category | Recipients | Business Purpose |
| Identifiers (name, email address, phone number, mailing address) | Email marketing platforms, transportation companies, venue and restaurant partners, and guest speakers or event collaborators | Delivering Experiences, sending transactional communications, and coordinating logistics |
| Customer records information (payment and billing information) | Payment processors | Processing transactions |
| Sensitive personal information (medical conditions, allergies, dietary restrictions) | Transportation companies, venue and restaurant partners, and guest speakers or event collaborators | Solely as necessary to accommodate your needs during an Experience |
| Audio, electronic, visual, or similar information (photos, videos) | Marketing service providers | Promotional content creation |
| Category | Retention Period |
| Identifiers and customer records information | Retained for the duration of your account or business relationship with us, plus up to three years following your last interaction with us, unless a longer retention period is required by law |
| Payment and billing information | Retained for as long as required by applicable tax and financial record-keeping laws, generally up to seven years from the date of the transaction |
| Medical conditions, allergies, or dietary restrictions | Deleted within 90 days after the conclusion of the applicable Experience, unless retention is required by law or an active dispute |
| Emergency contact information | Deleted within 90 days after the conclusion of the applicable Experience |
| Photos, videos, and testimonials | Retained for as long as reasonably necessary for our marketing and promotional purposes, unless you request deletion |
| Internet or other electronic network activity information | Retained for up to 24 months from the date of collection |
11. GDPR PRIVACY RIGHTS
If you are a resident of the European Union or the United Kingdom, you may exercise the rights described below. Lawful Bases for Processing. Under the GDPR and UK GDPR, we process your personal information only where we have a lawful basis to do so. The lawful bases we rely on are:-
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- Contract performance (Article 6(1)(b)): to process your Experience registration and payment, coordinate logistics, and provide customer support in connection with an Experience you have booked.
- Consent (Article 6(1)(a)): to send you marketing communications, set non-essential cookies on your device, and use your photos, videos, or likeness for promotional purposes. You may withdraw your consent at any time by contacting us at hello@bookmarkmyworld.com or by using the unsubscribe mechanism in our communications. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
- Legitimate interests (Article 6(1)(f)): to operate and improve our Website, perform analytics, and detect and prevent fraud, where those interests are not overridden by your data protection rights.
- Legal obligation (Article 6(1)(c)): to comply with applicable legal requirements, including tax and financial record-keeping obligations.
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| Right to Be Informed | The right to know or be notified about the collection and use of your personal information. |
| Right to Access | The right to be provided with a copy of your personal information (the right of access) |
| Right to Rectification | The right to require us to correct any mistakes in your personal information |
| Right to be Forgotten | The right to require us to delete your personal information—in certain situations |
| Right to Restriction of Processing | The right to require us to restrict processing of your personal information—in certain circumstances, e.g., if you contest the accuracy of the data |
| Right to Data Portability | The right to receive the personal information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations |
| Right to Object | The right to object:
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| Right Not to be Subject to Automated Individual Decision-Making | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you |